Episode 170

full
Published on:

23rd Apr 2025

How to Charge More When You’re Flat Out (Without Losing Work)

Burst pipe at midnight? 

Power out before a big party?  

Heating’s died in the middle of winter? 

People will pay extra to get it fixed now... 

And you should be charging for it. 

It’s called Surge Pricing

Raising your price when demand’s high and supply is low. 

Airlines do it. Uber does it. Hotels and events too. 

And so should you

LINKS MENTIONED IN THIS EPISODE: 

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WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: 

  1. How to Use Surge Pricing Without the Customer Spitting the Dummy  
  2. Which Customers Will Happily Pay Top Dollar for Your Skills  
  3. The Best Times to Put Surge Pricing into Action 
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About the Podcast

The Profitable Tradie Podcast
For Trades & Contracting Business Owners Who Want More Profit, More Freedom, and Less Stress
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.

About your host

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Tony Fraser Jones