Episode 42

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Published on:

11th Nov 2022

How Core Values make your business stand out from the crowd

Making your trade business STAND OUT from the crowd is essential.

In today’s podcast episode Tony and Phil are going to show you how you can stand out from the crowd by having core values that actually mean something. 

And if your biz doesn’t already have core values?

The boys will show you how to identify, and then implement core values that aren’t a joke.

Because the businesses that we see crushing it do their core values very well. 

These businesses not only use their core values to consistently win and impress new clients. 

But they also ensure their teams perform better, and enjoy their work more.

PLUS, and this is a real huge benefit when recruiting in a tight labor market, you’ll see how having strong core values will help you attract new employees who are a great fit with your team culture.

If you’re not getting your core values right then your team doesn't really understand what is acceptable behavior.

Your biz is vanilla, meaning it doesn’t stand out from the crowd (both for clients and more importantly for employees).

And your team won’t be able to show initiative because they don’t really know what is expected of them. 

All of these issues mean you’re constantly answering questions and handholding. Which is a real pain in the backside!

So let’s get into it and sort out some killer core values for you… 

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

  • Lets employees know what’s acceptable so you have less HR headaches  
  • Your business stands out in the crowd so you win more clients
  • Team knows what’s expected of them internally and on site so you have consistently high standards


LINKS MENTIONED IN THIS EPISODE:

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About the Podcast

The Profitable Tradie Podcast
For Trades & Contracting Business Owners Who Want More Profit, More Freedom, and Less Stress
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.

About your host

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Tony Fraser Jones