Episode 61

Published on:

24th Mar 2023

How Much Should I Spend On Marketing? Is It A Waste Of Money Or A Good Investment?

This week we’re going to uncover the secret to understanding the bits of marketing that count…

Because we know that for small, medium or even large business owners who’ve come up through the ranks in the trades, marketing can seem like a foreign language! 

After watching this episode, when you’re talking to marketing agencies, or trying to do it yourself, you won’t need to get bogged down in ALL the jargon and numbers.

You can just look at the things that really count. 

Because the success of your business can come down to making the right decisions about where your marketing spend goes. 

The key is consistently generating profitable customers. 

Plus minimizing the money you spend on marketing that are purely a cost 

That’s why in this week’s podcast Tony and Phil finally reveal their ‘SECRET CALCULATION’ that turns your marketing from a cost into a profit! 

There’s no time to waste…

Let’s get into it! 


  • Understand the math behind marketing
  • Stop wasting money on marketing that isn’t working
  • Spend your money on the marketing that does work
  • You’ll be laser focused on providing great service and customer experience because you’ll see how important repeat business is
  • You’ll feel much more confident in your decision making
  • Revenue and profit will grow more quickly


Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Show artwork for The Profitable Tradie Podcast

About the Podcast

The Profitable Tradie Podcast
How to build a profitable Plumbing, Electrical or similar business that gives you the time, money and freedom to enjoy life.
Are you the owner of a Plumbing, Electrical, or similar service business and looking to increase your profits and regain your freedom?

If you answered yes to any of the above then follow/subscribe now, this is the podcast for you!

Presented by Tony Fraser-Jones and Phil Smith from Profitable Tradie. We dive into what it takes to build a profitable trades business that gives you the time and freedom you deserve.

We touch on topics like...
- How to hire decent tradespeople.
- What to do when clients don't pay their invoice.
- How to get around people beating me down on what I charge.
- Should I buy or lease my next van/truck?
- How to get my team to get off their phones and be motivated for work.
- The second easiest way to increase your profitability.

Along with sharing a ton of free resources so you can get started on what we're discussing right away!

We also talk with some of the world's most successful trades business owners and learn how they took their businesses from mediocre to multimillion.

In short. We don't know what we don't know.

Subscribe/follow now and join the global community of Profitable Tradie

About your host

Profile picture for Tony Fraser Jones

Tony Fraser Jones