Episode 61

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Published on:

24th Mar 2023

How Much Should I Spend On Marketing? Is It A Waste Of Money Or A Good Investment?

This week we’re going to uncover the secret to understanding the bits of marketing that count…

Because we know that for small, medium or even large business owners who’ve come up through the ranks in the trades, marketing can seem like a foreign language! 

After watching this episode, when you’re talking to marketing agencies, or trying to do it yourself, you won’t need to get bogged down in ALL the jargon and numbers.

You can just look at the things that really count. 

Because the success of your business can come down to making the right decisions about where your marketing spend goes. 

The key is consistently generating profitable customers. 

Plus minimizing the money you spend on marketing that are purely a cost 

That’s why in this week’s podcast Tony and Phil finally reveal their ‘SECRET CALCULATION’ that turns your marketing from a cost into a profit! 

There’s no time to waste…

Let’s get into it! 

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

  • Understand the math behind marketing
  • Stop wasting money on marketing that isn’t working
  • Spend your money on the marketing that does work
  • You’ll be laser focused on providing great service and customer experience because you’ll see how important repeat business is
  • You’ll feel much more confident in your decision making
  • Revenue and profit will grow more quickly

LINKS MENTIONED IN THIS EPISODE:

Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

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About the Podcast

The Profitable Tradie Podcast
For Trades & Contracting Business Owners Who Want More Profit, More Freedom, and Less Stress
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.

About your host

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Tony Fraser Jones