Episode 119

Published on:

1st May 2024

The Plumber Who Turned His Life Around - Curtis Hancock

You’ve just finished an excruciating 12-hour day on the tools.  

It seems that every day for the last year or so has been like this. 

And you’re not sure when this will end and when life will get better. 

You get back home and your wife asks, “hey honey, how was your day?” 

And you say the same thing you say everyday: 

“It was good... How was yours?” 

Curtis Hancock felt like that for 20 years. 

Eventually it was time to make a change. 

And what a change he made... 

He improved his pricing & systems which meant that every job had a higher profit margin.  

And with increasing his revenue by 51% last year, that means he’s taking home a heap more money. 

He improved the sales & marketing process. 

Working IN the business is now a thing of the past. 

This year he’s planning trips to Jamaica, Wyoming, Montana & Hawaii. 

Time off like that would’ve tanked his business a few years ago. 

And finally, he has his sons working in the business now.  

Meaning he has his options open when it comes to selling vs succession.  

I had to ask Curtis how he manage to turn his fortunes around. 

So I invited him as a special guest on my podcast. 


  1. What to do if you've been stuck with your business for a long time 
  2. A break down of the pricing strategy that boosted his profitability. 
  3. Discover how Curtis Systemized his business to make it less reliant on him 


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About the Podcast

The Profitable Tradie Podcast
How to build a profitable Plumbing, Electrical or similar business that gives you the time, money and freedom to enjoy life.
Are you the owner of a Plumbing, Electrical, or similar service business and looking to increase your profits and regain your freedom?

If you answered yes to any of the above then follow/subscribe now, this is the podcast for you!

Presented by Tony Fraser-Jones and Phil Smith from Profitable Tradie. We dive into what it takes to build a profitable trades business that gives you the time and freedom you deserve.

We touch on topics like...
- How to hire decent tradespeople.
- What to do when clients don't pay their invoice.
- How to get around people beating me down on what I charge.
- Should I buy or lease my next van/truck?
- How to get my team to get off their phones and be motivated for work.
- The second easiest way to increase your profitability.

Along with sharing a ton of free resources so you can get started on what we're discussing right away!

We also talk with some of the world's most successful trades business owners and learn how they took their businesses from mediocre to multimillion.

In short. We don't know what we don't know.

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About your host

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Tony Fraser Jones