Episode 34

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Published on:

17th Sep 2022

The psychological pricing hack

It’s time to dive into all the myths around fixed pricing (price lists, price books) because the idea in your head is costing you thousands of dollars and causing you unnecessary stress. “I do too many different types of work”, “I don’t have time to create a fixed price list”, “I don’t want to price myself too short”… whatever your worry is, it’ll be tackled in the episode. Don’t get in your own way.

Fixed pricing can help you get paid on time, save you time on pricing or travelling to site to quote a job. It can also help you create a better customer experience as you will be able to give your clients certainty and get the job done faster, something that not all your competitors will be able to offer. You just need the right guide to creating a fixed price list which is what you’ll get from the episode.

In this episode you’ll learn how fixed pricing actually leverages human psychology to leave your client feeling happy about the work you’ve done and not bitter about the price. Fixed pricing helps you lock in clients who have cash and can actually help to get more people saying yes to quotes. The best thing about a fixed price list is that it is something you can chip away at, each price you lock in saves you more time, and not having a fixed price doesn’t change anything because you would’ve had to quote that job anyway. It’s a win, win.

WHAT YOU’LL GAIN FROM IMPLEMENTING TODAYS PODCAST:

  • Leveraging psychology to create a better customer experience
  • Save hours on quoting and any related activities like travelling to site
  • A leg up over your competitors by offering something they won’t have


LINKS MENTIONED IN THIS EPISODE:



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About the Podcast

The Profitable Tradie Podcast
How to build a profitable Plumbing, Electrical or similar business that gives you the time, money and freedom to enjoy life.
Are you the owner of a Plumbing, Electrical, or similar service business and looking to increase your profits and regain your freedom?


If you answered yes to any of the above then follow/subscribe now, this is the podcast for you!

Presented by Tony Fraser-Jones and Phil Smith from Profitable Tradie. We dive into what it takes to build a profitable trades business that gives you the time and freedom you deserve.

We touch on topics like...
- How to hire decent tradespeople.
- What to do when clients don't pay their invoice.
- How to get around people beating me down on what I charge.
- Should I buy or lease my next van/truck?
- How to get my team to get off their phones and be motivated for work.
- The second easiest way to increase your profitability.

Along with sharing a ton of free resources so you can get started on what we're discussing right away!

We also talk with some of the world's most successful trades business owners and learn how they took their businesses from mediocre to multimillion.

In short. We don't know what we don't know.

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Tony Fraser Jones