Episode 136

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Published on:

28th Aug 2024

Where Should I Do My Marketing?

You’ve been waiting by the phone for weeks,  

But word of mouth’s not bringing in any new work…  

You’ve scrambled to keep your guys busy,  

But you’re running out of side jobs…  

And with no projects on the horizon,  

You decide to try online advertising…  

But you’re overwhelmed by the options…  

Which one should you use?  

Google? Facebook? Something else?  

You decide to bite the bullet and try one out…  

But it’s not getting you the results you want…  

Should you switch to another platform?  

You don’t want to waste more money…  

But now you’re getting desperate…  

So what the heck should you do?  

 

The ‘Google vs Facebook’ question comes up all the time.     

And it’s a good question. 

But to answer it, there’s a few things to consider and a bit of thinking involved.  

In a nutshell, you need to know your marketing strategy.  

If you get that right, you’ll get the results too.  

In this episode, you'll learn how to:

  • Target the Right Customers to Get the Best Jobs for You  
  • Choose The Platform That’ll Get the Most Bang for Your Buck  
  • Make Double What You Spend on Marketing… Or Even More  

Don’t throw money away hoping someone will stumble across your ad. Be strategic.   

LINKS MENTIONED IN THIS EPISODE: 

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About the Podcast

The Profitable Tradie Podcast
For Trades & Contracting Business Owners Who Want More Profit, More Freedom, and Less Stress
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



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About your host

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Tony Fraser Jones