Episode 76

Published on:

7th Jul 2023

Understanding Marketing Lag: Unlock a consistent work stream

If you do any marketing or are planning too anytime soon, this is important.

It’s called the marketing lag problem.

Understanding this problem will help you get to grips with the time between marketing for a job.

And actually getting paid for that job.

You know what causes the time gap, or “lag”.

Then you’ll be able to get the most out of your marketing.

Giving yourself the ability to generate a consistent stream of work.

No matter what your work type is.

If you’re getting this wrong marketing will just feel like a useless overhead.

But marketing is a really powerful tool if you get it working FOR you.

However, it's like lots of things in business, it’s not ‘one size fits all’.

The approach will be different depending on your type of work.

In this training you’ll get a rundown on what to consider when creating your marketing system.

Plus who you should turn to for some marketing capacity.

Let’s get into it…


  • The ability to generate a consistent stream of work
  • 4 different examples of reasons for lag
  • Introduction to creating a marketing system
  • The best place to look for marketing capacity in your business


Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating. If you think that’s too high, tell us why that is, we’d love to hear from you! Just shoot me an email with the word ‘PODCAST’ in the subject line to tony.fraserjones@profitabletradie.com

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About the Podcast

The Profitable Tradie Podcast
How to build a profitable Plumbing, Electrical or similar business that gives you the time, money and freedom to enjoy life.
Are you the owner of a Plumbing, Electrical, or similar service business and looking to increase your profits and regain your freedom?

If you answered yes to any of the above then follow/subscribe now, this is the podcast for you!

Presented by Tony Fraser-Jones and Phil Smith from Profitable Tradie. We dive into what it takes to build a profitable trades business that gives you the time and freedom you deserve.

We touch on topics like...
- How to hire decent tradespeople.
- What to do when clients don't pay their invoice.
- How to get around people beating me down on what I charge.
- Should I buy or lease my next van/truck?
- How to get my team to get off their phones and be motivated for work.
- The second easiest way to increase your profitability.

Along with sharing a ton of free resources so you can get started on what we're discussing right away!

We also talk with some of the world's most successful trades business owners and learn how they took their businesses from mediocre to multimillion.

In short. We don't know what we don't know.

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About your host

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Tony Fraser Jones