Episode 70

full
Published on:

26th May 2023

The Four Killer Sales Questions

Sales isn’t just something you do, it’s a whole profession.

There’s lots of techniques and tricks you can use to fine tune your selling.

Here’s one you can use straight away.

It’s called the Four Sales Questions.

They’ll help you...

  • Spend less time pricing work just for someone to say no
  • Win you more jobs
  • Have more control when selling
  • Spend less time on the phone with tire kickers

There will always be people who waste your time, but these questions will help you weed them out quicker.

Question 3, ‘What’s important for you with this project’ helps you understand what they’re looking for.

You can use it to line up what's important to them with how your business can solve their exact problem, showing you’re the right team for the job.

If they say, “to get the job done fast”, you know you’ll need to be organized, and they’ll be sensitive to delays.

Then you can explain how your job checklists and well trained crew get things right the first time so jobs get finished quicker.

If they say, “we want something that’ll be reliable”, you know to offer the higher end products, and that they’ll be less sensitive to price.

Then you can tell them about your product guarantees and how standards are enforced with your team.

That’s just a few of the ways the question helps your sales process.

The other 3 questions are all covered in this training.

Let’s get into it.


WHAT YOU’LL GAIN FROM IMPLEMENTING TODAY’S PODCAST:

  • 4 Sales Questions to use straight away that will win you more jobs
  • Spend less time being messed around by tire kickers
  • Have more control when you’re selling
  • Better understanding of your customers needs to deliver a higher quality service



LINKS MENTIONED IN THIS EPISODE:


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About the Podcast

The Profitable Tradie Podcast
For Trades & Contracting Business Owners Who Want More Profit, More Freedom, and Less Stress
If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



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About your host

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Tony Fraser Jones